I'm Marcel, a digital product leader

New Service Designer at Achmea Innovation Hub

Hi, I'm Marcel Hagedoorn, a tall Dutch entrepreneur, product maker, and world traveler. I'm living in Valencia with my partner Mia, daughter Olivia, and dog Daisy.

Building corporate startups at Achmea
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My Expertise

B2B SaaS

Product-led Growth FTW. I love building products from zero to one (and beyond) with laser focus on customers that really love using the product.

Product Discovery

Customer centricity by default. I love talking to customers, understanding their behaviour and needs, and creating solutions for problems that are worth solving.

Company culture

Companies are about the people. I love building an awesome company culture and looking after my team and colleagues.

Execute with great eye for detail

'Think and Do' as a core value. I love working on all sides of digital product development. From strategic and conceptual thinking to being hands-on in the execution.


My Companies


My Co-Founders About Me

Marcel brings the ideal combination of big picture vision, customer-led thinking, and hustle. He drove the product vision in Reveall which cumulated with launching one of the first AI tools in the product discovery space.

Ferdinand Goetzen

Co-Founder & CEO Reveall

Marcel is an amazing professional, conceptually strong, and you can
100% rely on him. In addition, he is also a very nice and genuine guy to work with, which is as important if you'd ask me.  

Raymond Klompsma

Co-Founder & CEO srprs.me / Concept7

Marcel is an awesome product leader, team builder, and company director!  With a passion for customer engagement, he manages to blend in clear visual prototypes along with a process structure that helps all teams deliver on business outcomes.

Dwayne Pascal

Co-Founder & CTO Reveall