Mindwave

After selling Concept7 and De Pijp, one my biggest regrets was not documenting this 18 years journey. Where did all my learnings and experiences go?

Even though, this is not a pain a founder would feel regularly, I found a different problem that was worth solving. I discovered the world of Mindfulness (journaling & meditating) and with this angle founders would benefit on the short term (being more mindful) and the long-term (documenting their journey). That's how Mindwave was born.
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Three years later, I was still struggling to find a working business model, then I decided to pick up freelance work and keep Mindwave alive as a side project. In hindsight, the main reasons why I couldn't make a valid business were:

🫣  Too much (free) competition. Many writing & journaling apps popped-up around the time I started;

💊  Mindfulness is still considered a vitamin amongst founders. Not a painkiller;

💸  In B2C it is still not super common to pay for apps, but we're getting there (timing).

That doesn't mean Mindwave was successful. Here are some of my valuable learnings & experiences:

🦘  My first bootstrap and digital nomad experience (Australia);

😅  I learned, the hard way, that I missed working with a team;

🛠️  I was way more involved in product development than my previous companies. And I love it!

❤️  More than 2.000 ppl loved using it. Hundreds paid for a subscription. Some of them still do.
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Want to check it out? Visit Mindwave.app